Eminem Joins Forces With Fast Food Spot For Merch Collab
Eminem is teaming up with White Castle and embracing the “White Rapper” moniker for a limited-run merch collab.
Released on Tuesday (July 9), the merch is a part of the roll-out for the Detroit legend’s new album, The Death of Slim Shady (Coupe De Grâce).
Among the objects are a trucker hat and a white tee with the worlds ‘White Rapper’ contained in the White Castle emblem, with “Established in 1972… Buy ’em by the ‘sack’” beneath.
You can get your arms on the merch right here.
For a really restricted run – EMINEM X WHITE CASTLE collab simply hit the shop, slide through https://t.co/J3F45PQDLx#Tobey#TheDeathOfSlimShady#WhiteRapperpic.twitter.com/TrKMygIN1u
— Marshall Mathers (@Eminem) July 8, 2024
Eminem‘s twelfth studio album is set to go live this weekend, and he has now unveiled the package’s art work.
On Tuesday (July 9), the Detroit MC shared the quilt picture for The Death of Slim Shady (Coupe De Grâce) simply days previous to its launch.
Per the LP’s title, stated visible options the rap veteran with bleach-blonde hair and a startled expression on his face as he’s nearly absolutely zipped up inside a physique bag whereas nonetheless alive.
This look alludes to his controversial Slim Shady character, which he now appears able to retire.
Earlier this yr, Eminem kickstarted its rollout by releasing an obituary for the aforementioned alter ego that helped kickstart his profession within the Nineteen Nineties. Published within the Detroit Free Press again in mid-May, the piece was was centered on the forthcoming LP.
Accompanied by an image of the 8 Mile star sporting a Jason Voorhees-style hockey masks harking back to his youthful days, the article said that “Fans ‘Will Never Forget’ [The] Controversial Rapper” within the subheading.
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The body read: “A product of Detroit who began his career there as a rogue splinter in the flourishing underground rap scene of the mid to late 1990s, Shady first became a household name in 1999 with the debut of his playfully deranged single ‘My Name Is,’ which — along with its uniquely eye catching video — exposed the young artist and his lyrics to a wider audience.
“Ultimately, the very things that seemed to be the tools he used became calling cards that defined an existence that could only come to a sudden and horrific end. His complex and tortured existence has come to a close, and the legacy he leaves behind is no closer to resolution than the manner in which this character departed this world. May he truly find the peace in an afterlife that he could not find on Earth.”
So far, the D12 leader has released two singles to stir up anticipation for the upcoming project: “Tobey” (featuring Big Sean and BabyTron) and “Houdini.”
