We want to be transparent with you about how we make money. This website uses affiliate links. This means that if you click on an affiliate link and make a purchase, we may receive a commission from the retailer. This commission comes at no additional cost to you.
Hello Curvy Fashionistas! Happy Black History Month! Luxury fragrance has taken a significant step towards inclusivity with the exciting launch of Octavia Morgan Los Angeles at Ulta Beauty stores globally.
This groundbreaking launch is not just about luxury perfumery; it?s about making history. Founder and perfumer Octavia Morgan stands as the first Black plus-size woman to have a fragrance collection featured at Ulta, marking a monumental leap for representation and inclusivity in the beauty industry.
Embracing Luxury and Individuality in Fragrance
Octavia Morgan Los Angeles was inspired by a deep passion for exceptional fragrance, clean beauty, and the celebration of individuality. ?From the outset, the vision was to craft a gender-inclusive collection that elevates the senses while embracing self-expression,? shares Morgan.
The collection, meticulously crafted with premium quality ingredients, aims to be both timeless and profoundly personal. What began as a carefully curated selection of four signature fragrances has blossomed into an immersive sensory experience, which now includes body care and home scents designed to infuse everyday life with an essence of luxury.
With Ulta Beauty now showcasing the brand, Morgan is thrilled to share her exquisite fragrances with a broader audience. ?Expect a fragrance line that is both sophisticated and approachable, bold and effortless. Each scent tells a unique story, evoking emotions and memories. Whether you?re attracted to something fresh and uplifting, rich and sensual, or warm and grounding, there?s a fragrance in our collection tailored for your unique journey.?
Redefining Fragrance with a Gender-Inclusive Approach
One of the standout features of Octavia Morgan Los Angeles is its commitment to a gender-neutral perspective on fragrance. ?Creating a gender-inclusive fragrance line wasn?t merely a choice; it was a necessity,? Morgan explains. ?Scent is a deeply personal aspect of identity, and it should not be restricted by outdated labels of ?for him? or ?for her.?? Her philosophy celebrates the artistry of fragrance, focusing on how diverse notes interact and evolve on the skin rather than conforming to traditional gender norms.
The brand empowers customers to select scents that resonate with their personal preferences rather than being bound by societal expectations. ?This is the true essence of modern perfumery, and it?s a principle we will always uphold.?
Inclusive Fragrance Options for Everyone, Including Those with Scent Sensitivities
Morgan?s dedication to inclusivity reaches beyond just gender neutrality.
Recognizing the challenges faced by individuals with scent sensitivities, she prioritized formulating her fragrances using clean, high-quality ingredients. ?I understand the struggle of loving scent while facing overwhelming formulations that can trigger sensitivities,? she shares.
By steering clear of harsh synthetics, phthalates, and other common irritants, Octavia Morgan Los Angeles is setting a new standard for what ?clean? fragrance means?demonstrating that luxury and mindful formulation can indeed coexist. ?It?s incredibly fulfilling to hear from customers who finally feel acknowledged in the fragrance space, knowing they?ve discovered a scent they can wear comfortably and confidently.?
Empowering Representation in the Beauty Industry
As a proud plus-size woman of color, Morgan?s journey in the fragrance industry transcends mere business; it is centered on the themes of representation and self-love. ?I recognize the importance of seeing ourselves mirrored in the industries we cherish, and I carry that awareness into my daily work.? She aspires to inspire others to unapologetically claim their space in beauty, business, and beyond.
Through every scent, Morgan aims to uplift individuals, enabling them to feel confident and celebrated. ?Scent serves as an extension of self-expression. I cherish that our fragrances empower people to embrace their individuality without constraints.?
Discover a Curated Scent Library That Matches Your Mood
If you?re pondering which fragrance to explore first, Morgan offers a straightforward perspective: it?s all about your mood.
?Each scent in our collection has been thoughtfully designed with a specific mood and energy in mind. On some days, I lean towards something uplifting and fresh; on others, I seek something deeper and more sensual. That?s the magic of having a curated scent library?you don?t have to limit yourself to just one fragrance.?
With her fragrances now available at Ulta, customers everywhere can delve into the transformative power of scent and unearth their personal favorites.
Experience the Octavia Morgan Los Angeles collection today at Ulta Beauty stores around the globe. Discover the scent that resonates with your unique self.
Aria Sa?id has curated an exclusive edit of the Octavia Morgan Los Angeles collection launch for ULTA on her LTK platform.
If you?re interested in discovering more about the latest trends in luxury fashion, don?t miss Aria?s exploration of the legacy of Patrick Kelly, or her selection of fragrances perfect for Valentine?s Day and the upcoming Spring/Summer seasons.
