Since the launch of Vogue Scandinavia in 2021, the publication has consistently highlighted and celebrated emerging talent from Northern Europe. Under the creative vision of Editor-in-Chief Martina Bonnier, the magazine has featured an impressive lineup of icons, including the legendary music artist Björk and the talented Vilma Sjöberg, throughout 2024. In a thrilling development, Bonnier has chosen Giovanna Engelbert as the cover star for the October/November 2024 issue of Vogue Scandinavia. Engelbert, an influential figure in the fashion world and the creative director of Swarovski since 2020, showcases her unique style in a stunning cover shoot by renowned photographer Marcus Ohlsson. The cover features Engelbert dressed by stylist Maria Barsoum in a breathtaking embellished ensemble from Louis Vuitton’s Fall 2024 collection, designed by Nicolas Ghesquière. In a captivating backdrop, Engelbert adorns elegant Swarovski jewelry alongside Carl Milles’ iconic Playing Angels sculptures.

Unveiling Giovanna Engelbert as the Star of Vogue Scandinavia’s October/November 2024 Issue

Explore Reactions from theFashionSpot Forum on This Controversial Cover

“Vogue Scandinavia seems to be declining with each issue, and I believe this is their worst cover to date,” expressed BalkaniStaCouture, reflecting a sentiment of disappointment among some readers.

“What on earth is that font choice?” questioned EDEN21, highlighting the design aspect that has sparked debate among the audience.

“Isn’t it ironic that Scandinavians are renowned for their understated taste? This looks AI-generated!” commented a user who preferred to remain anonymous, raising concerns about the authenticity of the visual presentation.

“They seriously need to reconsider their digital retouching approach,” stated an unimpressed Xone, emphasizing the technical aspects of the cover design.

Expressing further discontent, blueorchid remarked, “What thoughts lead these individuals to approve such a design? Surely, they think it’s a masterpiece that will fly off the shelves!” Their sarcastic tone underscored the collective skepticism surrounding the cover.

“This resembles a generic travel agency advertisement more than a fashion magazine cover,” noted 0st3nd, reinforcing the critique of the visual direction taken.

We invite you to share your thoughts on Giovanna Engelbert’s striking appearance for Vogue Scandinavia’s October/November 2024 issue and engage in the ongoing conversation here.