3:50 PM PT — President Trump has officially signed a significant executive order today, with Kid Rock by his side to provide enthusiastic support and further explain the initiative to the media regarding this pressing issue.

Kid Rock was seen donning a strikingly patriotic red outfit, adorned with white and blue stars, bold stripes, and even eagle wings, complemented by a stylish bandana-wrapped fedora. This colorful ensemble stood in sharp contrast to Volodymyr Zelensky‘s understated military attire, which had drawn criticism for being perceived as insufficiently respectful during his recent official visit to the Oval Office.

President Trump is taking a bold step to address a critical issue that he highlighted during his campaign: ticket scalping and the exorbitant fees that inflate prices for live entertainment experiences. He is implementing a new strategy that he claims will tackle these challenges effectively.

According to sources within the White House, Trump is enacting a presidential executive order today aimed at eliminating price-gouging practices by intermediaries within the entertainment industry.

We’re informed that Trump’s latest executive order will address various issues that fans encounter while attempting to purchase tickets for popular concerts and sporting events. Who could forget the chaos surrounding Taylor Swift and her highly anticipated “Eras” tour?

Our sources indicate that Trump’s executive order instructs the Federal Trade Commission to collaborate with the U.S. Attorney General to ensure that competition laws are being enforced, as well as to implement the BOTS Act, which aims to prevent scalpers from utilizing automated systems to purchase large quantities of tickets and then resell them at inflated prices.

Moreover, we understand that Trump is also engaging the Secretary of the Treasury and the Department of Justice to ensure that ticket scalpers adhere to the law and that consumers are protected from unfair pricing practices.

The White House asserts that the live entertainment sector generates a staggering $132.6 billion, providing nearly one million jobs across the nation. The Trump administration has expressed concerns that the ticketing aspect of this industry has become plagued with outrageous fees and unethical middlemen.

In fact, the White House reports that some fans are being forced to pay as much as 70 times the original ticket price, with the resulting profits going directly into the pockets of scalpers and ticket brokers.

It’s not just Swifties who have faced these challenges; scalpers have also inflated prices for tickets to major artists including Coldplay, P!nk, Luis Miguel, Bruce Springsteen, The Rolling Stones, Bad Bunny, Zach Bryan, Metallica, and Madonna, among others.