It has been just over two months since Sabato De Sarno made the surprising announcement of his departure from Gucci, with Demna stepping in as his successor. Characterizing De Sarno’s time as creative director as anything but thrilling would be a significant understatement. Now, the first campaign following his exit has arrived, featuring the legendary Steven Meisel as the campaign photographer. The esteemed Italian fashion brand, now under the umbrella of Kering, has chosen Julia Garner to embody the spirit of the 2025 Gucci “The Art of Silk” campaign. This striking imagery not only showcases the brand’s dedication to its rich heritage in silk craftsmanship but also pays tribute to the iconic Gucci scarves that have symbolized exquisite artistry since the 1950s.

Discover Julia Garner as the Face of Gucci’s ‘The Art of Silk’ Campaign Captured by Steven Meisel

Explore the Exciting Reactions from theFashionSpot Community

“Honestly, I absolutely love it,” was the immediate reaction from member RMDV after viewing the campaign.

“I had immense expectations, and I’m pleased to say it didn’t let me down,” expressed kokobombon, highlighting the high standards set by the campaign.

“Meisel for Gucci? I’m genuinely surprised!” remarked forum user DK92, showcasing the unexpected collaboration.

“It’s beautiful, yet entirely forgettable. While I’m astonished to see him at Gucci for the first time, I don’t foresee this partnership lasting. Nevertheless, I would be intrigued to see more of Gucci through his lens. Perhaps he could have been the saving grace for Sabato from the very beginning. Oh, well…” sighed aracic, reflecting on the potential impact of this collaboration.

Not everyone was impressed, as carla56 voiced her disappointment: “This is ATROCIOUS! This can’t be my Steven!”

Discover more about Julia Garner in the Gucci “The Art of Silk” campaign and engage in the lively discussion here.