Subsequent to taking over the mantle as Gucci inventive director in January 2023, Sabato De Sarno has remained loyal to a really choose rooster of photographers when producing promoting campaigns. One of the names on De Sarno’s velocity dial is David Sims, who has in the end captured Gucci’s mainline promoting campaigns for the reason that Spring 2024 season. The Fall 2024 Gucci eyewear marketing campaign, nevertheless, sees the Italian designer change Sims with Mario Sorrenti. Models Abbey Lee, Liya Kebede, He Cong and George Barnett come collectively earlier than the lens of the Italian-American photographer, and pose amongst a medical studio setting for a sequence of minimalist marketing campaign portraits.

Read beneath the reactions of theFashionSpot’s discussion board members:

“How come everything related to Sabato De Sarno is so boring? Like even with skilled models and another photographer, it’s no different,” sighed fashionsavvvvvy.

“Cast is good but it’s just so dry and boring,” wrote Yasouss in full settlement.

“Casting is excellent but the images fall flat. Such a pity,” thiago echoed.

Sharing the identical underwhelming sentiments was vogue28. “All of these campaigns under Sabato De Sarno are beginning to blend into one. I’m starting to yearn for some differentiation. I guess, at the very least, it’s not photographed by David Sims.”

“Again: white background, same clothes, forcing models to do pretentious dialog about nothing!” critiqued discussion board member PDFSD.

Lola701 famous: “The campaign is terrible, but so is Sabato’s (lack of) vision for the house. Consistent!”

Check out the total Gucci Fall 2024 eyewear marketing campaign and share your personal ideas, right here.