Sabato De Sarno has been put in as Gucci artistic director since January 2023 and continues to depend on David Sims to seize his imaginative and prescient of the brand new Gucci lady. Sims was first wanted the seize Daria Werbowy for the Marina Chain jewellery marketing campaign, captured a handful of contemporary faces for the marketing campaign to accompany his debut Spring 2024 assortment and was known as upon to shoot the eyewear marketing campaign starring Vittoria Ceretti. To nobody’s amazement, De Sarno welcomes again the British style photographer with open arms for the Fall 2024 marketing campaign (the designer’s second assortment as artistic director). Models Alaato Jazyper, Jiahui Zhang and Loli Bahia come collectively this season, who pose in entrance of Sims’ lens all through the minimalist marketing campaign sequence, shot inside a photographic studio in Milan, Italy.

Read under the reactions of theFashionSpot’s discussion board members:

“No words,” instantly shared Scotty the second the marketing campaign dropped.

“Please can they put an end to this?” requested GivenchyAddict.

“I don’t think there’s ever been an era in fashion where models looked this bad. They always appear to have rolled right out of bed. This aversion towards makeup and beauty styling needs to end,” added aracic.

VogueDisciple93 declared: “They’d be better off without a campaign!”

“I would defend this if they looked chic, with nice hair and make up. The ‘concept’ is totally wrong because his clothes don’t say anything and the models are giving nothing. It’s just nothing,” Alquimista critiqued.

“Absolutely pitiful,” described a majorly underwhelmed lookatme.

“To say Gucci’s campaign imagery under Sabato De Sarno has become depressing would be an understatement. So horrifically glamour-less, sterile, and banal beyond belief. The nonexistent beauty styling only adds insult to injury,” ranted vogue28.

Check out much more from the Fall 2024 Gucci marketing campaign and share your very personal ideas, right here.