Subsequent to Sabato De Sarno bringing Daria Werbowy out of retirement for his to start off with formal campaign as Gucci’s inventive director, the Italian style house’s advertising and marketing campaign imagery has spiraled… into mediocrity. Not even methods photographed by David Sims, Tyrell Hampton or Anthony Seklaoui have managed to impress. Seklaoui seems to be a business enterprise fave of the Italian designer, welcoming the French-Lebanese lensman back once again to shoot Gucci’s Summer season months 2024 campaign, aptly titled “Lido”. Impressed by the spirit of a quintessential Italian getaway, we’re whisked poolside along with a handful of types which contain Aboubakar Konte, Adele Aldighieri, Ana Rossolovich, Betty Schupp, Brando Erba, Camille Rowe, Gabriele Gherardi, He Cong, Jiahui Zhang and Victoria Fawole. Styled by Alastair McKimm, the cast frolic underneath the heat sunshine, and reveal their capabilities of respiratory underwater throughout the splashy advertising and marketing campaign.

Go by way of underneath the reactions of theFashionSpot’s discussion board associates:

“After the Daria Werbowy providing, I knowledgeable such greater hopes for Sabato De Sarno’s Gucci campaign imagery. On the other hand, I have been left so deflated and majorly underwhelmed by the in depth the higher aspect of it. Not emotion this summer season time advertising and marketing campaign whatsoever, detest the underwater thought and the random casting,” critiqued vogue28.

“Fun but it is not Gucci. Nor it is aspirational,” voiced TaylorBinque.

GivenchyHomme felt the precise way, commenting: “It’s a great program, but it is for the incorrect model. For a model of this caliber, there require to be glistening supermodels lounging on yacht with a Gucci bag and glass of champagne. Not at a pool in someone’s backyard.”

“The new Gucci by Sabato, and styled by Alastair Mckimm is drowning…” shared an unimpressed 90sFan.

“These folks now be leaping certainly clothed into h2o! Are these things intended to be water-proof or a small some thing?” questioned Mr Yayo.

See additional from Gucci’s “Lido” Summer season months 2024 advertising and marketing campaign and share your really personal thoughts, under.