All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Lady Gaga is making headlines in 2025 with an impressive comeback, featuring a chart-topping duet alongside Bruno Mars, a captivating new single titled ?Abracadabra?, and a spectacular performance at the renowned SNL50 concert special. There, she delighted audiences by joining Andy Samberg and Lonely Island to perform the hilarious hit ?D-ck in a Box.? This multifaceted artist continues to captivate fans with her musical talent and charisma, solidifying her status as a pop culture icon.

In addition to her musical endeavors, Lady Gaga is making significant strides in the beauty industry with her Haus Labs line. The latest buzz surrounds the launch of her B Structural Volumizing + Lengthening Mascara, which has quickly gained traction as a top-selling product on platforms such as Sephora. Users have lauded the mascara for its innovative wand design and its powerful, effective formula that delivers stunning results.

Launched in January, this mascara is designed to lengthen, nourish, and hold lashes securely throughout your day. The innovative B-Silk formula, inspired by haircare, incorporates amino acids that envelop your lashes in vibrant color while providing flexible hold and buildable volume. Users can expect the mascara to resist smudging and fading for up to 12 hours, ensuring a fresh look that lasts. Additionally, rice protein is included in the formulation to promote healthier, longer lashes.

Consumers are thrilled with how smoothly the mascara applies, noting that it does not clump or flake. Many users have commented on the beautiful lift and rich color it delivers. Currently, the Haus Labs mascara is available exclusively in the elegant ?Black Onyx? shade. Shoppers have reported that they noticed significant enhancement in their lash fullness after just one application. The brand claims that this mascara can potentially increase lash volume by up to five times their natural length. Moreover, it has been ophthalmologist-tested, hypoallergenic, and deemed safe for individuals with sensitive eyes and contact lens wearers.

Not only does the formula apply effortlessly and maintain its integrity throughout the day, but reviewers emphasize that it is also easy to remove at the end of the day with a simple makeup wipe or cleanser. As Haus Labs highlighted on Instagram, the customer feedback confirms that ?the hype is real,? showcasing the overwhelming positive reception it has received.