Tony Iommi has unveiled an epic new instrumental tune referred to as “Deified” to coincide with a brand new fragrance of the identical identify, launched in partnership with Xerjoff Group.

You can watch the music video under.

The Black Sabbath riff-monger coproduced “Deified” with keyboardist and longtime collaborator Mike Exeter. Additional personnel consists of Karl Brazil on drums, Laurence Cottle on bass and orchestration by Ben Andrew.

Deified marks Tommi’s second three way partnership with Xerjoff behind the 2021 perfume Monkey Special, which was additionally accompanied by an instrumental tune referred to as “Scent of Dark.” “I’m really excited about our new perfume and after the success of our last one [Monkey Special], I hope that you’ll like Deified as much as I do,” Iommi stated in a press release. “We’ve gone through the same process of trying different samples of perfume over the last year until we came up with this one, and I really like it.”

Tony Iommi, “Deified”

The Inspiration Behind “Deified”

The “Deified” animated music video exhibits a toddler flipping by means of a historical past e-book and unwittingly wreaking havoc on the world after he tears a web page. Realizing the error of his methods, he rushes again to the e-book to undo the harm he is triggered. Xerjoff Group CEO Sergio Momo is credited with the video’s manufacturing and artwork route, and he seems within the video enjoying guitar alongside Iommi.

Momo revealed the inspiration behind the identify “Deified” in a not too long ago launched joint video interview. “A friend of mine gave me this little booklet on poetry, which was palindromic poetry,” he defined. “And I said, ‘Well, that’s just crazy.’ So I just kind of found a few words which could be connected mainly with Tony’s lifestyle and artistic career, and he really immediately liked ‘Deified.'”

He continued: “It could refer to a riff, it could refer to a story, it could refer to many things. So why don’t we just go down that road and see how it goes?”

“Deified” Arrives Amid Black Sabbath Reunion Speculation

Iommi’s new tune and perfume arrive amid renewed hypothesis of a Black Sabbath reunion. Although the guitarist has not addressed the rumors, ex-Sabbath drummer Bill Ward chimed in on Instagram on Thursday. “I’m in for playing some of everyone’s old favorites,” Ward wrote. “Loved playing them then, I’d love to play them one last time.

“I’m not going to speak about my well being publicly besides to say, each day I’m fairly good for 76 years previous,” Ward continued. “I’m lively musically each day, and I’ve a really busy and gratifying life. Love you all, all of the fucking time.”