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Swiss Journal of Research in Business and Social Sciences

Women's clothing

Holiday Season Ready: Olivia Rodrigo Stuns in All-Red Lancôme Ad

This festive season, Olivia Rodrigo is making a striking statement in holiday fashion by showcasing a stunning latex minidress in her latest promotional venture for Lancôme. As the global ambassador for this prestigious cosmetic brand, Rodrigo embraces her role by flaunting some of the most daring and eye-catching styles to promote the coveted L?Absolu Rouge Drama Matte lip shades. Interestingly, she coordinated her outfits remarkably with the lipstick colors, creating a visually appealing theme. In a captivating promotional video, the singer dazzled in a body-hugging red dress that perfectly complemented the lip shade, paired with coordinating tights and chic block heels. Additionally, she showcased a fitted pink dress that harmonized with the Haute en Pink shade, enhancing her image as a fashion icon.

Olivia Rodrigo Dazzles in Red Latex Minidress for Lancôme?s L?Absolu Rouge Drama Matte Campaign

Olivia Rodrigo?s choice of a red latex minidress for the Lancôme L?Absolu Rouge Drama Matte advertisement is a bold and precise move, particularly fitting for this celebratory holiday season. The body-hugging dress showcased her striking figure while she sported a matching, dramatic red lipstick from the latest ?reinvested? collection. To further elevate the ensemble, Rodrigo paired the dress with matching tights and stylish block heels adorned with ankle straps, enhancing the festive vibe. Her hair was elegantly styled into a sleek ponytail, and she expertly flaunted a flawless cat-eye makeup look. Posing against a crisp white backdrop, the video artfully transitioned to a rich dark red, amplifying the dramatic flair of her appearance.

In her second look for the advertisement, the talented singer and multiple Grammy winner showcased another fabulous ensemble, this time in a vibrant hot pink color. The short dress featured full sleeves, providing a cozy yet fashionable appearance, while it barely grazed her thighs, exposing her toned legs. To complete this chic outfit, Rodrigo paired it with knee-high socks in a matching hue and stylish heels. The same striking lipstick in the Haute en Pink shade adorned her lips, tying the look together beautifully. Furthermore, the 21-year-old exuded a free-spirited energy in this appearance, dramatically flipping her flowing hair as she engaged with the camera in the playful advertisement clip.

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Lancôme celebrated the launch of its beloved L?Absolu Rouge Drama Matte lipstick, now ?reinvented in 18 euphoric shades,? featuring Olivia Rodrigo in this vibrant campaign. Just in time for the holiday season, the cosmetics brand unveiled its latest advertisement, captivating the audience with its timely release. An additional promotional image emphasized that the makeup line boasts a selection of pink shades inspired by the effortlessly chic beauty of French style. This strategic campaign not only highlights the product’s versatility but also positions it as a must-have addition for beauty enthusiasts this festive season.

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