After receiving criticism for selling a intercourse toy firm on social media, Rumer addressed any shamers.

“What I think is really interesting, that I wanted to bring up, is that a lot of the comments I was seeing were, ‘Oh my God, you’re a mother,'” she stated in an August Instagram Stories vide. “‘Don’t be showing such intimate moments. First, you’re breastfeeding, and now this.'”

“We’re in a culture where it’s so frowned upon to feed our children in public, or to talk about female pleasure, talk about female sexuality,” she added. “Just the idea of even posting about something or having some sort of casual off-the-cuff conversation about it—the reaction is visceral from people.”

Instead, Rumer emphasised the significance of getting these conversations to “be able to remove some of the shame around it.” 

“As someone who now has a daughter, the idea of putting any sort of shame or making her sexual self-discovery—putting any taboo around that—I think is despicable,” she shared. “I want Lou to be able to love her body, to be able to share it or not share it with whoever she wants.”