Swiss Journal of Research in Business and Social Sciences

Women's clothing

Kendall Jenner Stars in MO&Co Spring 2025 Campaign

Fashion brands around the world remain captivated by Kendall Jenner, the iconic American model. In 2024 alone, she represented a range of prestigious labels including Calvin Klein, Tommy Hilfiger, Marni, Tory Burch, and Gucci, highlighting her influence in the fashion industry. Notably, she was the centerpiece of MO&Co‘s stunning Fall 2024 black and white advertising campaign, showcasing the brand’s aesthetic vision. The creative team at MO&Co has welcomed Kendall back for another season, featuring her in the Spring 2025 Noir campaign. Collaborating once more with renowned photographers Mert Alas and Marcus Piggott, the campaign is thoughtfully styled by Malina Joseph Gilchrist, where Kendall sports a chic blunt bob hairstyle, exemplifying contemporary elegance.

Discover Kendall Jenner’s Stunning Role in the MO&Co Spring 2025 Campaign:

MO&Co. S/S 2025 : Kendall Jenner by Mert Alas & Marcus Piggott
IMAGE | MOCO.COM

Explore Enthusiastic Reactions from theFashionSpot?s Community:

?They wildly overspent on this, I fear,? commented forum member KoV as soon as the cover was unveiled, expressing concern over the campaign’s budget.

?She just gives nothing, expect a name. Last season was undoubtedly better, but this feels lackluster beyond belief. Is Kendall Jenner attempting to look smoldering here? If so, it?s not resonating. The hair seems greasy, and the images lack vitality to the point of appearing almost AI-generated,? stated vogue28, providing a critical perspective on the visual presentation.

MDNA echoed these sentiments, reinforcing the notion, ?It looks AI-generated!? while questioning the authenticity of the campaign’s visuals.

?Jenner delivers the same expressions repeatedly, presenting nothing new. However, I personally find the photographs against the white wall to be sleek and beautiful,? offered MModa, highlighting the aesthetic appeal despite the critique.

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?She looks stunning with the bob,? chimed in guimon, appreciating the model’s hairstyle and its contribution to her overall look.

MO&Co. S/S 2025 : Kendall Jenner by Mert Alas & Marcus Piggott
IMAGE | MOCO.COM

Discover more about Kendall Jenner‘s role in the MO&Co Spring 2025 campaign and participate in the lively discussion by clicking here.

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