Lainey Wilson on Her New Wrangler Collection


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Lainey Wilson has reached a full circle second, due to her new collaboration with Wrangler. After saying a partnership with the model final 12 months, the nation star debuted her very first Wrangler assortment on Wednesday (Sept. 25).

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“It’s wild, and also full circle, because before I could even walk my parents had me on the back of a horse and a pair of Wranglers,” Wilson advised Billboard of the gathering throughout a becoming in Las Vegas final month. “It’s a weird thing, because I feel like, just looking at these pictures on the wall of the collection just kind of makes me feel at home in a weird way. It just reminds me of, like, my inner child and that little girl, you know?”

The Lainey Wilson x Wrangler assortment options distinctive designs, curve-hugging silhouettes, trendy patchwork, ringer T-shirts, western-inspired outerwear and variations of Wilson’s signature bell bottoms. A female-led design crew helped Wilson deliver the gathering to life, which displays her trendy however retro fashion.

Wrangler x Lainey Wilson

Wrangler x Lainey Wilson

Wrangler

“My family is Wrangler,” she added. “My daddy thought I really made it after I told him about this [collection]. I told him, I might be working with Wrangler. He’s a man of a few words, but he was like, ‘now that’s something!’ When he says that, you know he’s impressed.”

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At the guts of the gathering: Wilson’s long-standing reference to Wrangler and her childhood. She wrote her first track at simply 9 years outdated, the identical 12 months that she obtained her first pair of bellbottoms.

“Before we even started working, [Wrangler] really got to know me and my story. Even Viv [Vivian Rivetti, Wrangler’s global vice president of design] she just asked me small details about my childhood and what did I think of [this or that], and honestly, a lot of those things ended up in the trucker Storyteller outfit. All of the things that I feel make me, me. That’s how I write songs too. I get to put my story and myself out there, and it’s cool for me to be able to express myself every day with my music, but stepping into something like this, it just really gives me another outlet. I wrote my first song at nine years old, and I thought that’s what I’d be doing forever. I’m still doing that but it’s cool, [to have] other opportunities that come up.”

While reviewing appears within the assortment, Wilson identified a few of the small particulars which have had a significant huge influence on her life. For instance, her French bulldog makes an look within the assortment, together with vans, trailers, horses, a guitar and different nods to her Western fashion just like the title “Hippie Mae,” symbolizing her first pair of bell bottoms and the phrase “Hillbilly Hippie,” which is called after her 2022 track. There’s additionally a ringer shirt with the quantity 9 on the entrance symbolizing the age that Wilson wrote her first track, acquired her first pair of bell bottoms and went to the Grand Ole Opry for the primary time.

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The assortment’s “Hang Tight” ringer tee represents a phrase her father advised her as a baby.  “I remember riding this bucking horse and my daddy’s like, ‘You better hold on. You better hang tight.’ That’s just something I say all the time and then later on, I ended up writing a song called ‘Hang Tight, Honey’ so that’s our current single.”

“There’s so many little hidden [details],” she continued. “If you look close you see a heart [in the collection]. One of my first hits at country radio was a song called ‘Heart Like a Truck,’” Wilson famous of her 2022 single, which was featured in a Dodge Ram business.

“The bread barn right here just symbolizes my childhood,” she stated pointing to a different element within the assortment. “I feel like I learned a lot growing up on the back of horse. I learned how to hold on when times get tough and how to pull myself up by the bootstraps. The tractor right here, anytime I wanted to spend time with my daddy, I had to go get on the tractor with him.”

Fashion isn’t a lot totally different from music, Wilson defined of what she realized in the course of the course of of making her Wrangler line. “[Fashion] has a lot of similarities to the music business. This record of mine that is about to come out, we’ve been working on it [since] before the other one came out and that’s how this line is, and probably all the future things that we do together. You work on it way in advance, because it’s got to go through so many hands to get to the consumer. And that’s how it is with music, it takes a team.”

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Shop gadgets from Wilson’s Wrangler assortment under.

Lainey Wilson on Her New Wrangler Collection

Wrangler

Wrangler x Lainey Wilson Hang Tight Tee

Lainey Wilson on Her New Wrangler Collection

Wrangler

Lainey Wilson x Wrangler Life of Lainey Trucker Jacket in Storyteller Print

Lainey Wilson on Her New Wrangler Collection

Wrangler

Wrangler x Lainey Wilson Moxie Western Denim Shirt

Lainey Wilson on Her New Wrangler Collection

Wrangler

Wrangler x Lainey Wilson Daydream Raw Hem Bell Bottom

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