Louis Vuitton’s “Core Values” campaigns have change into the stuff of vogue legend, and have been on the go for nearly twenty years. First launched in 2007, the storied French vogue home’s have been in collaboration with famed photographer Annie Leibovitz. Everyone from Francis Ford Coppola and Catherine Deneuve to Angelina Jolie and the late Sean Connery have starred in Vuitton’s iconic marketing campaign sequence all through the years. For 2024, revered tennis champions Roger Federer and Rafael Nadal make an look. Shot by Leibovitz, the sporting legends have been captured on location atop Italy’s majestic Dolomites mountain vary within the hanging and spectacular marketing campaign picture.

Read beneath the reactions of theFashionSpot’s discussion board members:

“I love her, but Annie is a master at making on-location shoots look like they were shot… anywhere else, and just Photoshopped into a stock photo background,” shared KoV.

“This isn’t entirely CGI?” requested Nimsay.

“It’s shot on location. And it looks fake as hell. Not to mention both Roger Federer and Rafael Nadal are so handsome and she made them look bad,” Alquimista critiqued.

Creative wasn’t precisely enthralled both, commenting: “I don’t know why Annie Leivobitz keeps getting jobs. I really don’t get it.”

“A mess. Both men look like they’re anguishing in the snow and the composition is so ‘behind-the-scenes’. I get that Annie Leibovitz wanted to capture them in action. However, a posed picture on the mountain would have looked more finished and epic,” voiced WinstonH20.

Cocteau Stone describe the shot as “an off-brand international version of an action movie franchise poster!”

Are you impressed? Share your individual ideas on Louis Vuitton’s 2024 “Core Values” marketing campaign, right here.