Luciano Luna to Receive SESAC Latina’s Legacy Award, Talks Career

Through just about two a extended time, songwriter and producer Luciano Luna has stood out as a individual of the most prolific artists behind the scenes in regional Mexican music, with songs like “Te Hubieras Ido Antes” by Julión Álvarez that will keep for posterity in the genre.

“I belonged to the technology of songwriters who suffered the most, who fought to get our credit score in song collaborations or bulletins,” Luna tells Billboard Español.

On June 26th, the musician will acquire SESAC Latina’s Legacy Award in Los Angeles, as element of the celebration of the association’s 30th anniversary.

Born in Sinaloa, Mexico, Luna has been identified 4 periods as SESAC Latina Songwriter of the Calendar year for his quite a few hits executed by a wide variety of acts, this type of as Banda El Recodo (“La Mejor de Todas”), Calibre 50 (“Tus Latidos”), Julión Álvarez (“Te Hubieras Ido Antes”), Grupo Firme (“El Reemplazo”) and Banda Los Recoditos (“Me Sobrabas Tú”).

Throughout his practically two-ten years occupation, he has recorded above 1,500 tunes, of which about 500 have been introduced as singles in Mexico and the United States. With the SESAC Legacy Award, the Latin Grammy winner offers to a listing of accolades that also capabilities La Musa Awards and the Conqueror Award from the Latin Songwriters Hall of Fame.

In an interview with Billboard Español, Luna not too long ago talked about the street he has traveled along with colleagues such as Horacio Palencia and Espinoza Paz, the dissimilarities in in between the composers of previous and present and approaching projects with stars such as Pepe Aguilar and Carín León.

You have received a lot of awards — what does this a single in person signify to you?

All awards are motivating, for me they are also vital. Maybe for a individual who does not know about songwriting, it does not signify considerably. Unless it is a Grammy or a Billboard [Music Award], it does not bring in so a wonderful deal awareness for all these who are not in the sector.

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Had you performed any recounting of your vocation accomplishments suitable ahead of?

When I observed out that I was going to acquire this wonderful recognition I recognized that I have been composing for 18 decades, I have been continual and now I am of the era that has at present come a lengthy way. In actuality, it will be 10 years due to the fact the 1st time I gained SESAC Songwriter of the Calendar year I skilled 17 singles positioned in 2004, so it was unforgettable. Subsequently I’ve been awarded 3 added occasions, so we have had a great operate.

Your contributions to Latin new music haven’t usually been smooth sailing.

I belonged to the technologies of songwriters who endured the most, we fought to get our credit history in track collaborations or announcements. The new generation, if they get a tune recorded, they get into orbit truly speedy and they make income extremely swiftly as properly … Probably the only complication is that there are a ton of them now, but really tiny a lot a lot more.

To what extent have matters transformed for you economically?

Each and each stream now is definitely worth something, and you get paid out. I skilled to go by means of along with Horacio Palencia and Espinoza Paz, just due to the fact there was a wonderful deal of piracy [back then]. It was truly difficult fiscally to assume that you could only dedicate oneself to songwriting. I skilled in no way stated this, but I obtained 1,800 Mexican pesos a calendar year, about $950. Visualize what nonsense!

I could convey to you that the initial 7 or eight years had been really tough — due to the fact it was the [physical] album period, so you had to provide a tiny one thing that stood out so that it could come to be a single, get radio performs and then from there, which is exactly where by you obtained the largest income. I’m a single of the veterans who battled and I’m satisfied of that. We have constructed a great brotherhood. Other than these I talked about, there’s also Omar Tarazón, Tony Montoya, Geovani Cabrera and Edén Muñoz.

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Do you think it is affordable how songs is taken care of today?

It is unfair if we look at that there is so considerably new music introduced suitable now that a ton of it stays hidden. But if you make leading top quality, your tunes will continue to survive. I go to Banda El Recodo’s concerts and listen to 14 of my songs that they recorded eight or 10 quite a few years in the previous, and that will make me really feel contented with my contribution to tunes.

What do you think is the vital to transcend above time?

I guess a lot a lot more on a timeless style, not on what is trending, and that has worked for me. I am at this time on Pepe Aguilar’s new album, which is a dream come true on Carín León’s new album with a couple of songs 4 tunes on Luis Ángel “El Flaco”’s album and quickly with Ángela Aguilar and Conjunto Primavera. An added dream fulfilled is to function with Tony Meléndez, 1 of the voices I admire the most.

I have made 4 of Chiquis’ albums also with Banda Los Sebastianes. I am nonetheless under, most most likely no extended with that anxiousness of finding in initial spot. Now I have the wisdom to delight in what I do.

What suggestions would you give to the new generations of songwriters?

Now that I will be presented this award, I definitely really feel self-assured to advise new composers not to signal files devoid of getting authorized suggestions, test to make new music that will final for lots of quite a few years. They ought to have gratitude to their peers who guide them.

We had a lot a lot more delight in for this job these days they struggle for percentages and publishers legal rights when they only have just 1 or two hits.

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What are your feelings on the current point out of regional Mexican audio?

What is occurring with regional Mexican music offers up to all of us, but we have to select edge of it to make higher-top quality and great collaborations and to be recognized globally. The new generations have to know specifically exactly where the complete motion arrives from. It is not fair to feel that what is at this time becoming listened to is all that exists.

Is there an artist you would like to collaborate with?

I have been speaking with Julión Álvarez about operating collectively as soon as once more. There is also Alfredo Olivas, who is heading by means of a great immediate in his profession. Previous calendar year for the to commence with time he recorded for a further individual other than himself and he did rather nicely with the song by [Aarón] “La Pantera” Martínez [“Ni Con Labios Prestados”]. I picture Horacio and I can contribute to his vocation now that he is owning that opening.

How will you celebrate the evening of June 26?

It is a rather private celebration and I want to knowledge it with my household. Due to the truth I was notified that I would be honored, we have been enjoying it alongside 1 a further. My historical previous with SESAC by [its vice-president] Celeste Zendejas has been fairly amazing. I’m going to appreciate celebrating with my colleagues and be grateful, for the purpose that a lot of of these who will be there that evening have been element of my job.

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