You may not want reminding Virginie Viard is out at Chanel (with a substitute but to be appointed). The first promoting marketing campaign post-Viard’s abrupt and sudden departure is right here, for Fall 2024. The Deauville-inspired assortment finally turned Viard’s final as artistic director, unveiled throughout Paris Fashion Week again in March. Viard’s agency faves Inez van Lamsweerde & Vinoodh Matadin had been enlisted to seize the accompanying marketing campaign. Chanel model ambassador Margaret Qualley was referred to as upon to be the face and embodiment of the gathering. The American actress dons a darkish bob coiffure all through the playful and cinematic collection of marketing campaign pictures, set in opposition to an array of Paris backdrops.

The Fall 2024 Chanel Campaign with Margaret Qualley by Inez van Lamsweerde & Vinoodh Matadain:

Read under the reactions of theFashionSpot’s discussion board members:

“This can’t be real,” exclaimed fenty the second the marketing campaign struck.

“The collection was about Deauville and they shot it in Paris? If getting rid of Virginie means getting rid of I&V, I’m even more than happy,” Lola701 famous.

Creative commented: “Can’t get over how bad this is!”

“It’s the fake background that bothers me,” complained Hchloe.

“So pretentious and trying hard to be artsy. Totally not Chanel,” voiced an unforgiving tourbillions.

“Might as well just commission a cartoon featuring French stereotypes. It would get their highly evolved message across while appealing to the younger audience they seek to connect with,” voiced tigerrouge.

“Hideous, absolutely hideous. Never minded Margaret Qualley for Chanel and thought I&V’s campaign last season was flawless but this is just a complete eyesore. It’s the whole collage concept with the fake-looking backdrops that is what kills this, and the questionable wig on Qualley,” famous vogue28.

See extra from the Chanel Fall 2024 promoting marketing campaign with Margaret Qualley, right here.