Meghan Markle is embracing a vibrant new chapter in her social media journey.

Since her return to Instagram in January, the Duchess of Sussex has been sharing rare and intimate glimpses into her life. This includes her first significant follow, which has generated considerable interest among her followers and fans alike.

Meghan, who is the proud mother of Archie Harrison, 5, and Lilibet ?Lili? Diana, 3, with her husband Prince Harry, recently followed the account As Ever (aseverofficial). This account represents a rebranding of her previous lifestyle brand, America Riviera Orchard, indicating a fresh direction and renewed focus.

On February 18, she quietly launched the page with a heartfelt photo showcasing her pouring honey onto a croissant while her beloved late dog Guy rested beside her. The caption hinted at the upcoming brand launch, saying, ?You?re warmly invited: As ever, coming Spring 2025.? This personal touch adds a layer of warmth to her business endeavors.

Although the announcement of As Ever may seem sudden, Meghan has subtly alluded to the new brand name for quite some time. Nearly every post on her personal Instagram concludes with the phrase, ?as ever, Meghan.? In a video shared on February 18, the 43-year-old enthusiastically discussed her new business venture, elaborating on the reasons behind the name change and her vision for the future.