Swiss Journal of Research in Business and Social Sciences

Women's clothing

Miu Miu 2025 Ad Campaign Featuring Gigi Hadid’s Leathergoods

The dynamic partnership between Miuccia Prada and Gigi Hadid continues to flourish as they unveil their latest collaboration. This exciting journey began in 2023 when the esteemed Italian designer selected Hadid to represent the Matelassé handbag campaign. Last year, they rekindled this successful partnership as Hadid once again graced the promotional materials for the iconic Miu Miu leather goods. Now, Gigi Hadid is back for an impressive third installment, starring in the much-anticipated 2025 Miu Miu Leathergoods campaign. For this captivating project, she reunites with renowned photographer Steven Meisel, while stylist Lotta Volkova brings her creative vision to life. The campaign features striking imagery that showcases Hadid as “uniquely digitally painted by hand,” creating a breathtaking visual experience that echoes the artistry of traditional brushstrokes.

Discover Gigi Hadid’s Stunning Role in the Miu Miu 2025 Leathergoods Campaign

Miu Miu Handbags 2025: Gigi Hadid by Steven Meisel
IMAGE | FACEBOOK/MIUMIU

Explore the Reactions of theFashionSpot Forum Members to the Miu Miu Campaign

Forum member Avonlea expressed a critical perspective, stating, “It would look better if they commissioned an actual illustrator. This is very Photoshop filter gallery,” reflecting a desire for more authenticity in the campaign’s artistic execution.

Another user, GERGIN, remarked, “This idea was executed better when Meisel did the Vogue Italia March 2016 issue,” suggesting that while the concept is intriguing, it may lack the originality seen in previous works.

Fashionsavvvvvy shared their thoughts, stating, “It’s worse than the previous one, IMO. That coat made her look like someone’s dad!” This comment highlights the subjective nature of fashion perception and personal style.

Conversely, Kite defended the campaign, stating, “At least it’s something and doesn’t look like all those awful Fendi campaigns or on a grey background,” emphasizing a preference for creativity over conformity.

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Despite mixed reviews, some forum members found themselves drawn to the campaign. “Must admit that the more I see, the more I like,” confessed vogue28, praising the art-inspired concept and its execution. They stated, “I’m a fan of the art-inspired concept, and it has been executed pretty well here. The styling is lovely, and Gigi looks absolutely fantastic with that hair!” showcasing the diverse reactions from the fashion community.

Miu Miu Handbags 2025: Gigi Hadid by Steven Meisel
IMAGES | FACEBOOK/MIUMIU

To delve deeper into the captivating Miu Miu Leathergoods 2025 campaign featuring Gigi Hadid, and to engage in the ongoing discussion, click here.

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