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sjrbss

Swiss Journal of Research in Business and Social Sciences

Music

Nayeon, ATEEZ, Sunmi, A.C.E, WayV, Saay & More


With groups celebrating anniversaries, like Super Junior and INFINITE, alongside solo superstars like NAYEON, XIA, Sunmi and BOL4, which new song gets your vote?

Every week, the Korean music scene delivers outstanding songs across many genres and designs, and the previous week was no exception, with a heavy-hitting choice of hits with international and crossover possible, satisfyingly nostalgic duets and some of 2024?s most promising new artists.

A slew of key solo stars have returned to the scene lately, with NAYEON of TWICE dropping her sophomore solo work, NA, Friday (June 14), hoping to make history once again following becoming the initially-ever K-pop soloist to score a Top 10 album on the Billboard 200 with 2022?s IM NAYEON. Meanwhile, Kim Jae Joong and XIA ? who come from legendary groups TVXQ! and JYJ ? signaled thrilling returns to the market with their new tracks, although Sunmi, SAAY, BOL4 and GISELLE of aespa all have new material for fans.

On the group front, beloved acts like Super Junior and INFINITE are celebrating vital milestones with anniversary singles. Meanwhile, A.C.E, ATEEZ and WayV are all proving how universal their most current releases are with new singles in numerous languages and/or finding distinct therapies via new remixes.

As the K-pop market moves at a speedy pace, it is vital to pause and appreciate the innovation and diversity it delivers across its distinct acts. Previously, Billboard readers rallied behind ONEUS? ?Now? as the leading K-pop choose of the week as properly as Jung Kook?s ?Never Let Go? as their favourite new music in all genres final week.

Take a moment to discover these 13 gems that embody the spirit of the scene and deserve a spot on your playlist. Then, cast your vote in our poll for the leading of K-pop for the previous week.

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