Rock and metal bands are embracing a significant cultural shift as more drinkers opt for non-alcoholic beverages instead of traditional alcoholic options. This trend reflects a broader movement towards healthier choices, with a growing number of fans seeking alternatives that allow them to enjoy the concert experience without the effects of alcohol. The popularity of non-alcoholic drinks is clearly illustrated by a recent report from USA Today, which highlighted that sales of these beverages surged by an impressive 27% in 2024, signaling a notable change in consumer preferences.

Among the various non-alcoholic options available, non-alcoholic beer remains the most favored, with nearly $700 million of the $829.2 million spent on non-alcoholic drinks in 2024 dedicated to this category. This growing market demonstrates a shift in how fans engage with their favorite bands while prioritizing their health and well-being.

As part of this exciting trend, numerous rock and metal bands have launched their own signature non-alcoholic beverages, showcasing their creativity and connection to their audience. Let’s explore some of these trailblazing bands that have ventured into the realm of non-alcoholic drink options.

Discover Deftones’ Unique Non-Alcoholic Lager

Deftones has taken a bold step into the non-alcoholic beverage market by collaborating with DrinkSip, a brand renowned for its innovative non-alcoholic craft beverages. Together, they launched Tone Zero Lager in October 2024, a product that embodies the band’s commitment to providing enjoyable alternatives for their fans. Brewbound.com describes this lager as a Japanese-style rice lager, highlighting its unique flavor profile. The decision to create a non-alcoholic beer aligns with a broader cultural shift within the music and entertainment industries, reflecting a growing understanding of the importance of health-conscious choices.

Before the introduction of Tone Zero, Deftones had already made waves in the craft beer scene with 12 different full-strength beers, showcasing their dedication to quality and creativity. Fans can still enjoy some of their more recent offerings through the San Diego-based Belching Beaver Brewery, ensuring that the Deftones experience remains vibrant and diverse.

Lamb of God’s Exciting Non-Alcoholic Beer Range

BrewDog, the Scottish brewery known for its rapid expansion across the United States, has partnered with Lamb of God to craft exciting non-alcoholic beers. This collaboration has resulted in two noteworthy brews: Ghost Walker, inspired by the band’s track “Ghost Walking,” which was launched in 2020 and boasts a vibrant flavor profile with “tropical notes, mixed with a grassy, pine riff.” This beer has been well-received by fans looking for flavorful and enjoyable alternatives.

The partnership continued the following year with the creation of Hourglass, an alcohol-free triple-hopped IPA that further showcases the band’s commitment to providing fans with high-quality non-alcoholic options. Both of these innovative brews were available at Lamb of God’s live performances, allowing fans to celebrate the music while enjoying refreshing, non-alcoholic beverages.

Kittie and We Are PIGS: Pioneering Non-Alcoholic Beer for Metal Fans

In a unique twist, members from two metal bands, Kittie and We Are PIGS, have taken the initiative to create their own non-alcoholic beer brand called KittiePig. This innovative venture is being celebrated as “the world’s first non-alcoholic beer brand, brewed specifically for the heavy metal culture.” Morgan Lander of Kittie and Esjay Jones of We Are PIGS have combined their talents to provide a product that resonates with the heavy metal community.

KittiePig recently launched its inaugural brew, Brutal Berry, a non-alcoholic blonde beer that promises an intense burst of natural berry flavor, complemented by a subtle hint of hops. This refreshing beverage is crafted with the metal fan in mind, and each can contains just 50 calories, making it an ideal option for those looking to enjoy guilt-free drinking. The founders emphasize that their 50-calorie non-alcoholic brew is perfect for all-day enjoyment, especially when gearing up for a lively concert pit experience!

311’s Flavorful Non-Alcoholic IPA Offerings

Similar to Deftones, the band 311 has also collaborated with DrinkSIP to introduce a unique non-alcoholic beer alongside their full-strength offerings. In 2023, they partnered with California’s El Segundo Brewing Company to launch Come Original India Pale Ale. Following this, a year later, they unveiled Stealing Hoppy Hours, a non-alcoholic hazy IPA inspired by the closing track on their 1997 album, Transistor. This refreshing brew features “hints of tropical fruit and melon,” making it a delightful choice for fans.

The band proudly claims on their website that Stealing Hoppy Hours is the “first-ever celebrity-branded non-alcoholic beer,” a statement that might spark debate among fans of Lamb of God who have also ventured into this space. Regardless, both bands are contributing to a growing trend in the rock and metal scene that embraces non-alcoholic options, ensuring that all fans can enjoy their music responsibly.

Alice Cooper’s Unique Non-Alcoholic Cocktail Experience

While the focus has primarily been on beer, we cannot overlook Alice Cooper’s innovative foray into the world of non-alcoholic cocktails. Earlier this year, he launched Sex Drugs, Rock & Dry, a product born from a collaboration with whiskey maker WhistlePig. With over 40 years of sobriety, Cooper is a strong advocate for responsible drinking, and this cocktail is crafted to resemble a classic maple old fashioned.

The ingredients include rye non-whiskey, barrel-aged maple, and adaptogenic ‘shrooms like cordyceps, described by the brand as “the freak show of the fungal world.” This limited-edition cocktail is available as part of a special package deal coinciding with the re-release of Cooper’s Breadcrumbs EP, demonstrating his commitment to providing fans with enjoyable alternatives that align with his personal values.

If you or someone you know is struggling with drug and/or alcohol dependence, help is available through the Substance Abuse and Mental Health Services Administration website. To speak to someone on the phone, dial 1-800-622-HELP (1-800-622-4357) or send a text message to 1-800-487-4889.