Ian Hill, the bassist of Judas Priest, has emphasized the critical importance of attracting new audiences as the band’s original fans age and begin to fade away. This awareness has become a driving force behind the band’s creative evolution and relevance in the music scene.

In an engaging discussion with Idaho radio station The Pick, Hill shared insights into how Judas Priest maintains the freshness of their material even after decades in the industry. He stated, “It’s something we always try and do, is try and take a step forward with each album.” He elaborated on the constant learning and experimentation that feeds into their projects. “We’ve been doing this since the early ’70s, and adapting is essential to remain modern and relevant to our fans.”

Connecting with a New Generation of Metal Fans

Hill believes that this focus on evolving sound has been instrumental in expanding Judas Priest’s fanbase, despite the decline in their long-time supporters. He remarked, “Making that connection with younger fans is crucial. Many of our original fans are now at an age where they can no longer attend shows.” Hill expressed his delight in observing younger audiences enjoying their performances, saying, “When you look out from the stage and see people in their late teens and early twenties, it’s heartening to know they appreciate our music. They’re not only enjoying our new songs but also passionately singing along to tracks that are 20 to 30 years old. This engagement shows they are exploring the rich heritage of our band.” Hill sees this trend not just as a victory for their band but as a positive sign for the metal genre as a whole, indicating that the spirit of heavy metal continues to resonate with younger generations.

Looking ahead, Judas Priest has an exciting lineup of extensive tours scheduled for 2025, featuring performances across Europe and South America. This commitment to live music ensures that they will continue to connect with both long-time fans and new listeners.