Willy Vanderperre stays a go-to marketing campaign photographer for Miuccia Prada and Raf Simons. After all, the Belgian photographer is commissioned season after season to lens Prada’s varied marketing campaign imagery. Last season, for Spring 2024, Vanderperre was tasked with capturing a mammoth forged of fashions (a complete of 40 to be precise), in an ode to timeless portraiture. Prada and Simons (who’ve been co-creative administrators of the posh Italian style label since 2020) scale down the casting with the disclosing of the Fall 2024 season, nonetheless. The inventive twosome welcome Hunter Schafer, Letitia Wright, Yili Ma, Damson Idris and Harris Dickinson because the faces of the gathering, every partaking in dialog all through the storied marketing campaign. In the accompanying marketing campaign video, the forged converse from a script created by American filmmaker, artist, and author Miranda July as they pose inside Vanderperre’s minimalist studio setting.

Read under the reactions of theFashionSpot’s discussion board members:

“Hello? Someone from the past is calling and want the creativity back,” voiced matheus_s the second the marketing campaign dropped.

“Just when I thought Prada could not be more boring. Far a sterile background like this they need big names to elevate the shots,” shared discussion board member WAVES.

“Absolutely terrible. It’s unbelievable how low quality all these brands are now. Are the conscious of how bad this is? Or have they all lost their minds?” requested lookatme.

Also left majorly underwhelmed was GivenchyAddict, sharing: “I don’t understand what they tried to achieve and I should not have to think too long to figure out. The images are lackluster!”

“Willy H-A-S-T-O-G-O!” exclaimed fenty.

Vogue28 wasn’t finest impressed both. “Dreadful. I fall in and out of love with Prada on the regular, and dull, pretentious and sterile campaign offerings like this certainly do not help matters. Willy Vanderperre needs replacing immediately,” he declared.

“It really looks like something a photography student would do on their first day in the studio,” avonlea002 critiqued.

See extra from the Fall 2024 Prada promoting marketing campaign and be a part of the dialog, right here.