Anthony Vaccarello has an undeniable talent for selecting captivating personalities to represent the advertising campaigns of Saint Laurent. Since stepping into the role of creative director at this iconic French fashion brand in 2016, he has successfully enlisted a remarkable array of legends, including Catherine Deneuve, Kate Moss, Charlotte Rampling, Jerry Hall, and Diana Ross, to embody the spirit of the house that was established by Monsieur Yves Saint Laurent in 1961. Most recently, Gwyneth Paltrow has been named the face of the Spring 2025 campaign. Vaccarello has chosen the American actress and Goop founder for this exciting initiative, featuring stunning photography by David Sims. In the campaign photo, Paltrow exudes sophistication in a sharp black tuxedo jacket, captivatingly gazing at the camera with slicked-back hair and a minimalist makeup style that enhances her natural beauty.

Discover Gwyneth Paltrow as the Face of Saint Laurent’s Spring 2025 Campaign:

Explore the Enthusiastic Reactions from theFashionSpot’s Forum Community:

“I’m truly into it,” expressed forum member lelaid after viewing the campaign. Their enthusiasm reflects the excitement surrounding Paltrow’s involvement, highlighting the actress’s ability to resonate with fans and fashion enthusiasts alike.

Another member, KoV, chimed in, stating, “I’m always a fan of Gwyneth Paltrow, especially when she’s not in her typical Brentwood mom mode. I find her a perfect fit for Saint Laurent.” This showcases the diverse opinions within the community, emphasizing how Paltrow brings a refreshing allure to the brand.

Vogue28 shared their thoughts: “I appreciate that this isn’t just another black-and-white studio shot from David Sims for Saint Laurent. While I might not be the biggest fan of Gwyneth Paltrow, I can’t deny she looks great here; the slicked-back hair and the sharpness of the blazer make a strong statement.” This feedback highlights the campaign’s visual creativity and Paltrow’s stylish portrayal.

Ihhbl added, “Gwyneth Paltrow looks incredibly luxurious in this photo. Despite the odd fitting of the blazer, her overall presentation is striking.” This comment reflects the high standards and expectations that come with a campaign of this caliber, where every detail matters to the audience.

However, not every opinion was positive. Style_expert remarked, “The lighting in this image of Gwyneth is disappointing. I can’t believe David Sims shot it! And is Gwyneth really the right choice for YSL? Are they that desperate?” This critique underscores the mixed feelings some have regarding the brand’s direction.

Alquimista bluntly stated, “A piece of rotten wood is sexier than Gwyneth Paltrow,” showcasing the more critical perspective that exists within the forum. Such diverse opinions foster engaging discussions about the campaign and its impact.

What are your thoughts on Gwyneth Paltrow as the new face of Saint Laurent? Share your opinions and insights, and join the lively conversation here.