Anthony Vaccarello, the visionary behind Saint Laurent, undeniably excels at creating captivating buzz through his innovative advertising campaigns. Since assuming the role of creative director in 2016, Vaccarello has collaborated with an exclusive group of talented photographers and artists to effectively capture and articulate his imaginative vision for this illustrious French fashion house. This season, however, the Belgian designer took a bold step by enlisting the talented Italian artist Francesco Clemente for the highly anticipated Saint Laurent Summer 2025 campaign. “I first discovered Clemente’s work in the 1990s. I could perfectly imagine my collection being portrayed by his poetic use of colors,” expressed Vaccarello enthusiastically following the campaign’s unveiling. Clemente crafted a stunning selection of artwork featuring Vaccarello’s muses, including renowned figures such as Zoë Kravitz, Ajus Samuel, Isabella Ferrari, and Penelope Ternes.
Discover the Artistic Collaboration of Francesco Clemente and Saint Laurent for the Summer 2025 Campaign
Explore the Diverse Reactions from theFashionSpot’s Forum Community
“WTF…” exclaimed helmutnotdead, showcasing a mix of surprise and intrigue upon viewing the campaign.
“HAHAHAHAHAHAHAHAHAHAHAHAHAHA!” burst out marsnoop2, indicating a strong reaction to the artistic direction.
“The concept is fantastic and I understand the intention, but the execution leaves much to be desired,” shared Salvatore, offering constructive criticism.
Lola701 suggested, “If the stunning paintings were paired with actual photographs, I believe the campaign would have achieved greatness!” highlighting the potential for a stronger visual impact.
“It feels overly artsy,” critiqued matheus_s, pointing out a disconnect in the creative approach.
“I would be more receptive if it had been created by a fashion illustrator like Antonio Lopez, who genuinely appreciates fashion. This… feels like pure trolling,” stated GivenchyAddict, expressing disappointment in the choice of artist.
However, not everyone shared a negative view. “Kudos to him for trying something different, even if it is unconventional. At least he’s willing to push boundaries!” defended Frederic01, acknowledging the creative risk.
“Brave. I like it,” stated Kite, expressing admiration for the unique direction.
Discover more about the breathtaking Saint Laurent Summer 2025 collection by Francesco Clemente and engage in the ongoing conversation by clicking here.
