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Snoop Dogg and Martha Stewart are lighting up followers’ lives with a brand new assortment from BIC that mixes performance and elegance. If you’ve ever imagined hanging out with the unlikely besties, now you can carry the 2 on the go within the type of BIC’s EZ Reach Lighters and matching Hold the Phone instances.

The assortment formally went dwell on Friday (Nov. 4) and featured two iPhone 15 instances in blue and purple with a slot designed for the EZ Reach lighter, along with unique designs co-created by the celebs. With two distinct kinds, Stewart and Snoop Dogg labored collectively to create a definite look that’s cohesive collectively but nonetheless reveals off their distinctive personalities.

“Martha and I, we have our own vibes, no doubt – totally different styles, but we make it work because we both respect that balance between function and flyness,” Snoop tells Billboard. “We’re not about sacrificing one for the other. We can keep it fresh and practical without compromise.”

Fans are already obsessing over the collaboration promoting out the iPhone instances virtually instantly after they went dwell, however the EZ Reach lighters are nonetheless accessible — and as little as $14 for a four-pack. Whether you’re lighting up your fall scented candles or firing up the moveable grill, these lighters provide a extra trendy design.

Just like your conventional lighter, the EZ Reach design helps shield your fingers from flame through the use of its 1.45-inch lighter wand — and as an added bonus, there are six totally different designs co-created by Snoop Dogg.

It was a pure partnership for the “Drop It Like It’s Hot” rapper, who claims the accent is without doubt one of the gadgets at all times on him.

“If you know me, you know I always have a lighter with me” he says. “Whether I’m chilling with my homegirl Martha lighting up a nice candle to other more herb-friendly activities, my BIC EZ Reach Lighter is riding with me daily.”

The mates even collaborated in 2023 with BIC for the Best Buds Bag, which additionally bought out after launch. BIC has been rising its record of celebrity-approved gadgets, together with with DJ Khaled, who beforehand teamed up with DJEEP pocket lighters.

For extra product suggestions, try ShopBillboard‘s roundups of the very best moveable hearth, commuter devices and cellular phone grips.