Under the visionary leadership of Maria Grazia Chiuri, female photographers have become an integral part of the artistic identity at Christian Dior. Since her historic appointment as the first female creative director of this iconic French fashion house in 2016, Chiuri has actively sought to collaborate with numerous talented women in the photography realm to enhance Dior’s campaign visuals. Esteemed artists such as Brigitte Lacombe, Paola Mattioli, Alice Mann, Brigitte Niedermair, and Collier Schorr have all played significant roles in shaping the brand’s imagery. As Chiuri’s tenure at Dior approaches an uncertain conclusion, she has once again partnered with Sarah Jones for the Christian Dior Spring 2025 campaign, highlighting a commitment to female artistry. This season, models Ali Dansky, Claudia Campana, Lilli Ostendarp, and Xiuli Jiang bring the collection to life against a picturesque country garden backdrop.
Explore the Artistic Vision of the Christian Dior Spring 2025 Campaign by Sarah Jones

Discover the Enthusiastic Reactions from theFashionSpot’s Forum Members
“The one thing I’m excited about when it comes to MGC leaving Dior is that we can finally move on from all these uninspired and lifeless campaigns,” expressed forum member Thefrenchy, emphasizing a desire for a fresh artistic direction. The sentiment reveals a collective yearning for revitalized creativity in future projects.
“The clothes and the set design are completely at odds,” commented Frederic01, pointing out a disconnection that raises questions about the overall aesthetic coherence of the campaign. This critique highlights a growing concern among fashion enthusiasts regarding the alignment of design elements.
“That set design is cheap. I can see the plastic ivy and its clumsy placement from miles away,” forum member Norden remarked, offering a critical perspective on the visual presentation. Such observations underline the importance of careful execution in fashion campaigns to evoke the desired emotional response.
GivenchyHomme shared a similar sentiment, stating, “Dull, lackluster, etc. MGC’s choice of models is questionable as per usual. Unfortunately, it’s impossible for them to elevate this to where it needs to go.” This comment reflects an ongoing debate about the selection of talent and its impact on the campaign’s success.
“Statues in a cemetery look more alive than this…” was the poignant remark made by jeanclaude, capturing a sense of disappointment regarding the energy and vibrancy of the campaign imagery. Such critiques reveal a keen awareness among forum members about the emotional resonance of fashion photography.

For further insights into the captivating elements of the Christian Dior Spring 2025 campaign and to engage in the ongoing discussions, see more details here. Join the conversation and share your thoughts!