If you were to take a blood sample from any of the cast members of Summer House during the summer season, it’s highly likely that their blood would consist of at least 50% rosé, with notable exceptions being sober Carl Radke and Lindsay Hubbard during her pregnancy. It’s quite astonishing that no legal authorities have mandated a blood test for this lively group. Despite their penchant for mischief among themselves, they seem to evade any legal troubles, even with their apparent consumption of copious amounts of the pink drink. We frequently observe Kyle Cooke enjoying his beloved rosé, aside from promoting his drink brand, Loverboy. As an enthusiastic entrepreneur, he is deeply invested in his brand, which is refreshingly more enjoyable than anything from Bethenny Frankel’s Skinnygirl line. However, this raises an intriguing question: why does everyone in the Hamptons have such a strong passion for rosé?

The Hamptons stand as the quintessential summer party destination on the East Coast. There was even a notable rosé shortage a few summers ago, highlighting its immense popularity. However, the prices are exorbitant, and residents often feel they don’t get their money’s worth when they splurge $30 on a simple vodka soda at venues like Surf Lodge after enduring long lines. Opting for a glass of rosé is a more effective way to kick off the festivities. Additionally, the Hamptons are renowned for their vineyards. Establishments such as Wölffer Estate serve as trendy spots for everything from bachelorette parties to intimate gatherings with friends, providing a sophisticated atmosphere for those looking to enjoy their rosé in style.

Discover How Rosé Became a Cultural Phenomenon in the Hamptons

Viewers of Summer House have witnessed the cast’s escapades at various vineyards, showcasing their love for wine tastings, especially rosé. A particular brand, Hampton Water, appears so frequently that it could be considered a character on the show itself. Bottles of this popular rosé can be found scattered throughout the cast’s sharehouse and all over your social media feeds, thanks to its collaborations with numerous influencers whom you may love to follow (or love to hate).

In the vibrant party scene of the Hamptons, rosé has become the drink of choice for its practicality. Consider the lifestyle: from pre-gaming on the Jitney or Blade to house parties, clubs, and post-party gatherings, the cycle repeats endlessly. Mornings often begin with boozy brunches, where a hefty price tag accompanies classic dishes — $90 for chicken tenders at Montauk Beach House or $97 for a lobster cobb salad at Duryea’s (and yes, you read that right).

Consuming hard liquor all day under the heat of the sun can lead to severe dehydration for the average person. Additionally, the summer influx of visitors to the Hamptons adds another layer of complexity. Among these are the influencers, often inspired by binge-watching Gossip Girl, who come to climb the social ladder. They can muddy the social waters during weekends from Memorial Day to Labor Day. These individuals can be quite challenging to engage with, and without some form of social lubricant, conversations can be quite awkward. It’s a harsh reality, but rosé makes these interactions much more bearable.

It’s Time for Summer House to Diversify Its Drink Choices

While rosé is a staple for East Coasters in the summer, there are other beverages worth mentioning. Spiked seltzers are rampant, but unfortunately, for Kyle’s Loverboy and Craig Conover’s Spritz Society, it’s predominantly High Noon and White Claws that fill the Yeti coolers during beach outings and boat trips. Loverboy has gained traction at many brand-sponsored parties in the Hamptons, thanks to its appeal to PR firms, but it hasn’t reached the same level of popularity beyond New York.

In fact, the ultimate go-to canned beverage is Fisher’s Island Lemonade, boasting an impressive 9% alcohol content. As a suggestion, perhaps the cast of Summer House should consider diversifying their drink selections. While rosé is convenient and favored, why not explore the art of crafting a Southside cocktail, which has become a favorite among preppy individuals who use “summer” as a verb? With the legalization of cannabis in New York, could a cannabis-infused cocktail be a superior choice? Or even better, they could support Carl’s new sober bar, Soft Bar, despite the initial skepticism it faced. With its mobile van and innovative adaptogenic drinks, it could offer a refreshing alternative. Summer House is available to stream in the US on Peacock.