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Swiss Journal of Research in Business and Social Sciences

Women's clothing

Summer-Ready Emily Ratajkowski Shines in Flirty Dress Videos

Emily Ratajkowski is embracing the vibrant spirit of summer in her stunning Instagram posts for Kurt Geiger?s Spring/Summer 2025 campaign. Throughout the shoot, she exudes the charm of a true beach goddess, showcasing a variety of eye-catching pieces from the collection. One particular dress encapsulates the essence of summer perfectly; it features a flowy silhouette and an array of vibrant colors that make it a quintessential choice for the warmer months. This flirty ensemble not only highlights Ratajkowski’s fashion-forward style but also aligns perfectly with the carefree vibes of the season.

Discover Emily Ratajkowski as the Face of Kurt Geiger?s Spring/Summer 2025 Collection

Kurt Geiger?s Spring/Summer 2025 collection radiates a playful and flirty atmosphere, with Emily Ratajkowski as the star of the campaign. The creative direction of the shoot revolves around the concept of ‘living the motel life,’ aptly named ?Kurt?s Motel.? Checking into this imaginary motel promises not just a luxurious experience but also a glimpse of the glamorous pieces from the latest spring-summer lineup. With elements like a sparkling pool and sun-kissed views, the campaign encapsulates the essence of summer style and adventure.

In her sun-soaked Instagram posts, Emily Ratajkowski dazzles in a chic minidress that perfectly embodies the carefree spirit of summer. This dress features a flowy silhouette complemented by loose, full sleeves and a unique one-shoulder neckline, enhanced by an asymmetrical hem that adds an element of intrigue. The vibrant shades of the dress evoke the lively beach atmosphere, harmonizing beautifully with Kurt Geiger’s colorful collection, making it a must-have for any fashionable summer wardrobe.

For another standout look, Ratajkowski showcases a stylish crop top and shorts ensemble that captures the essence of summer casual wear. The blue elasticated shorts seamlessly pair with a classic white tee, prominently displaying the British luxury brand?s logo. While she opted for block heels to elevate her summer dress look, she chose trendy sneakers to complete the shorts and tee outfit, adding a sporty touch. The campaign?s retro theme is further accentuated by Ratajkowski’s hairstyle, featuring dramatic curls that add volume and flair, enhancing the nostalgic vibe of the shoot.

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Ratajkowski?s makeup artistry shines through with two distinct looks that elevate her overall appearance. For the shorts and tee outfit, she chose a glossy brown lip paired with subtle winged eyeliner, creating a chic yet understated look. In contrast, her summer dress look featured a sun-kissed makeup palette, highlighted by a generous application of bright pink blush that adds a fresh and youthful glow. These makeup choices perfectly complement her outfits and embody the vibrant energy of the summer season.

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