Mattel is continuous to deliver a few of its most iconic merchandise to the world of flicks, with the corporate asserting on Wednesday {that a} View-Master live-action film is in the works.

The film is in growth together with Sony Pictures Entertainment, and shall be concerning the iconic 3-D picture toy that was initially launched in 1939. The toy itself has develop into an iconic toy in the tradition, and has appeared in a wide range of different motion pictures and commercials, most notably in the Toy Story franchise.

What do we all know concerning the View-Master film?

It’s unclear precisely what the film shall be about, however shall be primarily based in some kind on a toy that Mattel describes as a “stereoscopic viewing device has been a popular childhood staple for generations and has taken its fans all over the world with its 3-D image reels, creating worlds of imagination and storytelling for every adventure seeker at heart.”

“View-Master has inspired generations to embark on boundless adventures, offering a treasure trove of storytelling possibilities for this film,” mentioned Robbie Brenner, President of Mattel Films. “We’re thrilled to work with Sony Pictures Entertainment and Escape Artists’ Todd Black to bring this Mattel franchise to life. Their creative and filmmaking expertise sets the stage to introduce a modern take on this beloved toy to audiences everywhere.”

“View-Master has long been a window to the wonders of the world, sparking imagination in kids and adults alike,” mentioned Todd Black, Producer for Escape Artists. “Teaming up with Robbie Brenner and Mattel Films gives us the chance to honor that legacy while creating an entirely new adventure for today’s audience. We can’t wait to bring this treasured toy’s sense of exploration to the big screen.”

Mattel Films additionally has a lot of different live-action movies presently in varied phases of growth, together with the upcoming Masters of the Universe live-action film, together with a Hot Wheels film produced by J.J. Abrams’ Bad Robot Productions, a Magic 8 Ball film, a Polly Pocket movie directed by Lena Dunham, and even a Barnie mission that’s reportedly mentioned to be an “A24-type” of film.