Briarcliff Entertainment is set to captivate sneaker enthusiasts with its latest film, Sneaks. The company recently showcased the exciting trailer on Thursday (March 13), introducing audiences to a vibrant animated adventure that transports viewers to the bustling streets of New York City, where the sneaker culture thrives. This film promises to engage not just fans of animation, but also those who are passionate about sneakers and the lifestyle that surrounds them.

The animated film, directed by Rob Edwards and Chris Jenkins, follows the thrilling journey of Ty (voiced by Anthony Mackie), a designer sneaker who lives a luxurious life tucked inside his cozy velvet-lined shoe box. However, everything changes when his beloved sister, Maxine (voiced by Chloe Bailey), gets abducted by a notorious sneaker collector played by Laurence Fishburne. Determined to save her, Ty embarks on a quest where he encounters a quirky ensemble of footwear characters from various backgrounds, each contributing to his mission of finding his true “sole-mate.” This narrative not only entertains but also celebrates the diverse sneaker culture.

The film boasts a star-studded cast, featuring renowned talents such as Martin Lawrence, Swae Lee, Macy Gray, Ella Mai, Mustard, Roddy Rich, Quavo, Young Miko, Amirah Hall, Kiana Ledé, Chris Paul, and many others. This impressive lineup brings a unique flair and vibrancy to the film, ensuring that audiences will be treated to an entertaining experience filled with humor and heart. Each character adds depth to the story, making it appealing to a wide audience beyond just sneaker fans.

Mustard not only lends his voice to the film but also steps into the role of executive music producer, showcasing his versatility and creativity. This follows an incredible year for the Grammy-winning artist, especially after the release of his highly acclaimed album, Faith of a Mustard Seed, in July 2024. His collaboration on Kendrick Lamar’s chart-topping track “Not Like Us” further solidified his status in the music industry, earning him two Grammy nominations for the following year: Record of the Year (which he won) and Producer of the Year, non-classical. His contributions promise to enhance the film’s soundtrack and overall appeal.

Sneaks is produced by a talented team, including executive producers Robyn Klein, Jeremy Ross, and Meko Yohannes, with Lawrence Fishburne, Len Hartman, Gil Cloyd, and Helen Sugland taking on production roles. This collaborative effort highlights the dedication and creativity behind the project, ensuring that the film will resonate well with audiences and critics alike. The synergy among such a dynamic group of creatives promises an engaging viewing experience.

Be sure to catch the action-packed trailer for Sneaks below. The film is set to hit theaters on April 18, promising a delightful experience for audiences of all ages, especially sneaker lovers. Mark your calendars and prepare to be entertained by this unique animated adventure that will take you on a memorable journey through the world of sneakers!