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Swiss Journal of Research in Business and Social Sciences

Celebrity Gossip

Wear It in 2025: Your Ultimate Style Guide

The products featured in this article are from brands available in NBCUniversal Checkout. E! makes a commission on purchases.

In the dynamic world of beauty trends, it’s fascinating to observe that styles often come full circle. What was once old becomes new again, showcasing the cyclical nature of fashion. For instance, back in 2016, the cut crease technique dominated the beauty scene, captivating makeup enthusiasts everywhere. However, with the rise of the clean girl makeup aesthetic in the early 2020s, complex eyeshadow styles took a backseat, making them seem nearly obsolete. This shift reflects the evolving preferences of beauty aficionados who continuously seek fresh inspiration and simplicity in their routines.

Yet, the beauty landscape has shifted once more, and we are witnessing a significant resurgence in eyeshadow applications. From the once-forgotten intricate eyeshadow looks to the trending viral cold girl look, eyeshadow is making a comeback with a vengeance, offering a variety of creative opportunities for self-expression. The re-emergence of bold colors and diverse techniques signals a renewed excitement in the beauty community, encouraging makeup lovers to explore and push the boundaries of their artistry.

That said, if you’re still relying on your decades-old Naked palette, it’s time for an upgrade. The current beauty trends demand fresh and innovative options in your makeup collection. Our team of shopping experts has curated an impressive selection of affordable eyeshadow options that will undoubtedly revitalize your makeup routine. With so many choices available, you can easily find products that not only meet your aesthetic desires but also suit your budget.

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Creating stunning eye looks has never been more exciting, as the possibilities are truly endless. You can opt for a classic look with a neutral-toned palette, which is ideal for achieving a sultry smoky eye. Don’t shy away from incorporating some glitter into your routine; even a subtle touch of shimmer on your eyelids, brow bone, or inner corners can create a striking effect that elevates your overall look.

If you prefer a quick and easy application, you’ll appreciate the cream shadows we’ve discovered from brands like Moira Cosmetics and Jason Wu Beauty. These products allow you to effortlessly swipe a single color across your lid, resulting in a polished eyeshadow look in no time. They are perfect for those who want to achieve a chic appearance without the hassle of multiple products.

To enhance the longevity of your eyeshadow and ensure it stays put throughout the day, we have also included a highly effective eyeshadow primer. This essential product helps create a smooth canvas for your makeup, allowing for vibrant color payoff and preventing any creasing or fading. With the right tools and products, you can achieve a flawless look that lasts from morning to night.

Are you ready to embrace the eyeshadow trend that’s capturing the hearts of beauty enthusiasts everywhere? Whether you’re a seasoned makeup artist or a curious beginner, there’s something for everyone in this exciting revival.

Continue scrolling to explore our carefully selected picks that will delight both self-proclaimed beauty gurus and makeup novices alike. Discover the best products that cater to your unique style and preferences, and get ready to elevate your eye makeup game!

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