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Pharrell Williams and Evian are joining forces to unveil exclusive “Fountain of Youth” water bottles, created in collaboration with Humanrace, the lifestyle and product company founded by the Virginia native. This partnership not only highlights the duo’s commitment to wellness but also brings a refreshing twist to hydration with a stylish flair. The limited-edition bottles are designed to remind consumers of the importance of staying hydrated while embracing a lifestyle that promotes health and vitality.

The Evian x Humanrace glass bottles, created under the artistic vision of Pharrell Williams, come in vibrant blue and green colors and are available in both still and sparkling water options. Each bottle prominently features the inspiring phrase “This Is the Fountain of Youth” engraved on the front, serving as a daily reminder of the significance of hydration and the pursuit of wellness. This artistic design not only enhances the aesthetic appeal but also encourages users to reflect on the essence of self-care in their daily lives, blending functionality with creativity in a unique way.

“Staying hydrated is fundamental,” Williams expressed in a statement about the collaboration released on Wednesday (Nov. 13). “These bottles represent more than just water — they’re a reminder that self-care can be joyful. My collaboration with Evian and Humanrace aims to inspire individuals to cherish the small moments that contribute to our overall well-being. The phrase ‘Fountain of Youth’ inscribed on the bottle is intended to spark meaningful conversations at the dinner table and highlight the essential role that water plays in our wellness journey.” This emphasis on hydration reflects a broader movement toward prioritizing health and mindful living in everyday life.

“We are thrilled to continue our partnership with Pharrell and Humanrace through these limited-edition bottles, which celebrate the intersection of wellness, creativity, and community—values that resonate deeply with both Evian and Pharrell,” stated Leeni Hämäläinen, marketing director for waters at Danone, Evian’s parent company. “We take pride in collaborating with innovative partners, and Pharrell embodies the spirit of our ‘Live Young’ ethos. Our aspiration is that this partnership encourages individuals to embrace their youthful spirit and live vibrantly.” This collaboration not only promotes hydration but also aligns with a lifestyle that values creativity and community engagement.

The exclusive limited-edition bottles will debut at select retailers and restaurants across the U.S. starting in December. This exciting launch coincides with Pharrell Williams’ appearance on the cover of GQ Men of the Year, also unveiled on Wednesday. The prestigious publication honored Williams as the designer of the year, recognizing his influential role as head of menswear at Louis Vuitton and his contributions to the fashion industry at large. This timing amplifies the buzz surrounding his collaboration with Evian.

Teaming up with Evian represents the latest in a series of strategic partnerships for Pharrell Williams with established brands. Recently, he launched an Over the Moon Lego builder’s set ahead of his upcoming Lego biopic, Piece by Piece, showcasing his ability to blend creativity with nostalgic elements that resonate with diverse audiences. These partnerships exemplify his commitment to innovation and his drive to connect with consumers through meaningful and engaging experiences.