Swiss Journal of Research in Business and Social Sciences

The Curvy Fashionista
Women's clothing

Women of Color Leading Body Positivity in Plus Size Fashion

As women of color, our primary desire is to see authentic and diverse representation in all media. For those who have avoided the eye-rolling frustration that often accompanies mainstream news outlets’ lists of so-called body positive icons, consider yourself fortunate. These lists frequently feature individuals who, despite being labeled as icons, often barely exceed a size 8. More concerning is the fact that these compilations typically include only one woman of color, if any at all. While I wholeheartedly support highlighting women who challenge beauty standards, it is crucial that these lists meaningfully include women of color to truly represent the diversity of our community.

This raises an important question: Are such lists genuinely challenging the existing beauty standards, or are they merely reinforcing them? The ongoing lack of access to resources and opportunities has led to the marginalization of our voices in this movement, creating an environment where our contributions remain largely invisible.

To address this issue, we have crafted this list in collaboration with our Editor-in-Chief, Marie, Madeline Figueroa-Jones, Editor-in-Chief of Plus Model Magazine, and Chenese Lewis, a renowned plus model, host, and spokesperson.

Figueroa-Jones Advocates for Greater Inclusion in Body Positivity

When discussing the pressing issue of inclusion, Figueroa-Jones emphasizes the need for a collective and inclusive approach. “Body positivity is not just a trend; it is a lifestyle that encompasses much more than what is portrayed on social media,” she asserts. “There are countless ways we can promote a body-positive lifestyle for ourselves and those around us. I want everyone to feel empowered to participate, regardless of whether they are bloggers or have a large platform.”

“Unity is the key to advancing this movement!”

– Madeline Figueroa Jones

Figueroa-Jones elaborates, explaining that the movement’s success stems from the daily support of men and women who uplift those of us who choose to openly share our experiences. The community’s collective encouragement has been instrumental in fostering real change.

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Chenese Lewis highlights that the lack of representation is a persistent problem within the plus-size fashion industry.

women of color
Chenese Lewis

“Throughout the decades of the plus size fashion movement, influential figures have emerged, with women of color consistently at the forefront of this evolution,” she notes. Yet, despite this prominence, women of color continue to be underrepresented in top leadership roles within the corporate realm, which greatly impacts the imagery celebrated in mainstream media.

The persistent lack of diversity reflects broader societal issues. Women of color account for a significant portion of the workforce, yet they remain woefully underrepresented in corporate America. Many accomplished women of color in the body positivity and plus size fashion sectors have had to go above and beyond to gain recognition, often overshadowed by those from more privileged backgrounds.

Despite the increasing mainstream media attention on plus size fashion, women of color still receive less visibility than their white counterparts. In celebration of the outstanding achievements and contributions of these trailblazers, we present our list of 25 remarkable women of color who have significantly influenced body positivity and plus size fashion (in no particular order).

25 Trailblazing Women of Color Impacting Body Positivity & Plus Size Fashion

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