Swiss Journal of Research in Business and Social Sciences

The Curvy Fashionista
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Women Of Color Leading Body Positivity in Plus Size Fashion

As women of color, our desire for representation in various spheres, including fashion, is paramount. If you haven’t experienced the eye-rolling frustration of seeing a mainstream news outlet’s list of so-called body positive icons, then consider yourself fortunate. These lists often circulate every few weeks, and it’s striking that many of these so-called icons rarely exceed a size 8. Even more disheartening is the frequent absence of women of color; often, there’s only one included or none at all. While I wholeheartedly support the recognition of individuals who challenge conventional beauty standards, I firmly believe that without the inclusion of women of color, these lists fail to represent true diversity and inclusivity in the beauty spectrum.

This raises a critical question: Are such lists genuinely challenging traditional beauty standards, or are they merely perpetuating the same narrow ideals they claim to disrupt? Our voices have often been marginalized in this discourse, and the lack of financial resources to effectively promote our narratives only intensifies the erasure we experience in this space.

This list has been crafted collaboratively with our Editor-in-Chief, Marie, along with Madeline Figueroa-Jones, the Editor-in-Chief of Plus Model Magazine, and Chenese Lewis, a prominent plus model, host, and spokesperson.

Figueroa-Jones Calls for Greater Inclusion and Unity in Body Positivity

When discussing the glaring absence of inclusion in these narratives, Figueroa-Jones emphasizes the need for a more unified and inclusive approach. “Body positivity is a lifestyle that encompasses much more than what is typically showcased on social media,” she explains. “There are numerous ways for all of us to advocate for a body-positive lifestyle for ourselves and those around us. I never want anyone to feel excluded from this movement simply because they lack a platform or a following.”

“Unity is the key to furthering this movement!”

– Madeline Figueroa Jones

Figueroa-Jones continues, “The success of the body positivity movement can be attributed to the daily support from both women and men who champion those of us willing to share our stories. This community’s backing has empowered us to create meaningful change.”

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Chenese Lewis points out that the issue of underrepresentation is not a new challenge within the plus size fashion industry. “Every decade has witnessed pivotal influencers in the plus size movement, with women of color consistently leading the charge. However, the corporate landscape is still lacking, as there are few women of color in top leadership roles within companies whose brands directly impact the plus size segment. This lack of diversity reflects broader societal trends, highlighting that women of color constitute a significant portion of the workforce yet remain underrepresented in corporate America.”

Many women of color who have made significant contributions to body positivity and plus size fashion often have to exceed expectations just to be acknowledged, frequently facing the harsh reality of being overlooked for opportunities that favor more privileged candidates. Despite the increasing mainstream media attention on plus size fashion, women of color are still not receiving the same level of exposure as their white counterparts.

In honor of these groundbreaking contributions, we present our list of 25 remarkable women of color who have paved the way for body positivity and plus size fashion (in no particular order).

Celebrating 25 Pioneering Women of Color in Body Positivity & Plus Size Fashion

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